3rd 

XQ Digital LEADERSHIP SUMMIT "LEADING MARKETING TRANSFORMATION"

CANCELLED

Gold partners 2020

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SUMMIT 2020 - KEY FACTS

Focus on the transformation in marketing exploring the subject of marketing technologies (MarTech) that help to increase the productivity of marketers and their teams.

Due to the Corona Crisis we turned the Leadership Summit 2020 into an Online Webinar.

WORK

Highly regarded business managers and dynamic individuals inspire you to lead marketing transformation and get your teams where they need to be tomorrow. Leaders share key experiences, best practices and thoughts on how to spearhead marketing technologies to leverage better process and higher ROI.


 

PLAY

This year’s special entertainment will  be an interactive fireside chat with the „vather of martech“

Scott Brinkert, VP Platform Ecosystem at HubSpot;

Editor at chiefmartec.com

Evening Highlight: Live-Music from the 3rd Management Jazz Improv Session.

 

PROGRAM OVERVIEW

 MarTech at Deutsche Bank.

New platforms as foundation

for the future of marketing  

Renata Dadic

 

Head of Digital Marketing

Deutsche Bank

How to build a MarTech

Stack from scratch

Sascha Kurfiss

Managing Partner

XQ Digital

 Expert Panel hosted by BrandMaker:

Redefinition of the CMO’s role 

Kerstin Lomb

 

CMO

SunExpress

Stefan Wenzel

Managing Director/CDO Tom Tailor Group

Patrick Rausch

 

CMO EMEA 

The Topps Company

Mirko Holzer

CEO

BrandMaker

 Agile Toolkits for Insights

driven Innovation

Peter Aschmoneit

CEO & Co-founder quantilope

 MarTech Innovation Pitch

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Jury Board:

Renata Dadic (Head Of Digital Marketing, Deutsche Bank)

Dirk Ploss (Digital Technologies Scouting And Advisory, Beiersdorf)

Mirko Holzer (CEO, BrandMaker)

 "Did the CMO die?" 

Stefan Wenzel

 

Managing Director/CDO Tom Tailor Group

Digital Experience Automation − an integrated way for modern multi channel marketing

Marc Czieslick

Managing Director Contentpepper

 "MarTech in Europe −

are we far behind?"

Clark Parsons

Managing Director

Internet Economy Foundation

Expert Panel hosted by adstream:

Transforming marketing supply chain with smart tech

Carl Scott

Global Business Development Director Adstream

 

Rachel Wentzel

Global Marketing Procurement

Adidas

James Thomas

Global Creative

Technology Director

Dentsu Aegis Network

Lesley Foster

Head of Brand Research &

Franchise Lead

Clearblue

 Real-time visibility of Marketing  Budgets − Closing the gap between the marketing and finance teams to optimize Marketing performance at TMD Friction

Stephan Giesecke

Head of Regional  Marketing IAM 

TMD Friction

 Andy Hopkinson

Chief Client Officer Adstream

Lesley Foster

Head of Brand Research & Franchise Lead

Clearblue

Creative Process and Marketing  Logistics − taming the chaos

 “Marlies, the digital midwife:

How we reinvented the chatbot game.” 

Dirk Ploss

 

Digital Technologies Scouting and Advisory Beiersdorf

Leonard Sommer

Co-Founder & 

Managing Partner

XQ Digital

 Fireside Chat with Marketing Missionaire

Scott Brinker

 

Scott Brinker

 

VP Platform Ecosystem at HubSpot & Editor at chiefmartec.com

 

Bandleader

Gordon Sommer

 

Co-Founder

XQ Digital

Drums, Guitar und Blues Harp

Klaus Gasteiger

Teamlead Corporate Citizenship Global Coordination BASF

Jazz Guitar

Jochen Gümbel

 

Head of Sales

Poet

Guitar & Vocals,

Rhythm Guitar

Leonard Sommer

 

Co-Founder

XQ Digital

Bass Guitar

Moritz Klämt

 

Global Digital Director

Henkel

Saxophone

Johannes Schädlich

 

Professional Musician

Double Bass

"Mile High Club Jazz Management"
3rd Management Jazz Impro Session

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